With the average clothing size for men now between XL and XXL, it's time the fashion industry stepped up. Plus-size men have money to spend and a right to feel confident and stylish. However, limited options lead many to frustration, shame, and poor self-image.

The lack of choice and respect stems from outdated assumptions that bigger guys don't care about fashion or trends. But attitudes are slowly shifting as social media gives underserved communities a voice. More men are speaking out about the need for inclusive sizing and calling out brands that ignore them. There's also a greater embrace of body positivity and the reality that style has no size limit.

Biggmans serves an underrepresented market by providing stylish, well-fitting options up to 9XLT, including slim, athletic, and modern cuts explicitly tailored for the plus-size male body. Rather than boxy suits and plain t-shirts, Biggmans offers sleek business casual shirts, hoodies, jeans, joggers, and more.

Not being able to find fashionable, modern, and fit clothing can take a significant emotional toll on plus-size men. Being limited to ill-fitting basics in size XXXL when you'd prefer a slim-cut XL that shows off your shape and style leads to dissatisfaction, loss of confidence, and declining interest in clothing altogether. Biggmans helps plus-size men rediscover the joy of fashion and dressing well through inclusive sizing and stylish designs catered to their needs. This article will explore why plus-size men's fashion matters and what needs to change.

Limited Options

The plus-size men's fashion market has long been overlooked, leaving many plus-size men with minimal options for finding stylish, well-fitting clothing. For decades, plus-size men have been confined to bland, boxy, and shapeless apparel, often in drab colors like black, grey, and blue.

Many retailers continue to cater to outdated stereotypes that plus-size male customers only want basic, comfortable clothes and are not interested in fashionable and innovative designs.

This leaves plus-size men with few choices regarding contemporary styles and on-trend options. Compared to the proliferation of stylish options now available for plus-size women, the men's market must significantly catch up. With such limited choices, we at Biggmans provide plus-size men with clothes aligned with their style that help them look and feel their best.

Psychological Effects

The limited options in plus-size men's fashion can take a real psychological toll. Many plus-size men report feeling self-conscious, ashamed, and depressed when shopping because so few styles and fits are available for their body type. The lack of fashionable and well-fitting clothing reinforces the harmful notion that there is something wrong with having a larger body.

Without stylish options, plus-size men may begin to feel that fashion is not meant for them or that they don't deserve to look and feel good about their appearance. This can damage self-esteem and lead to social isolation. After repeatedly facing rejection from mainstream fashion brands, plus-size men may avoid clothes shopping to protect themselves from disappointment.

The confidence and self-worth of plus-size men suffer when the fashion industry fails to recognize their needs. Access to trendy, flattering, comfortable clothing can make a difference in how plus-size men feel about themselves and engage socially. Greater size-inclusivity promotes the message that all body types deserve to be catered to and represented. Offering more plus-size men's fashion is not only good business but critical for the mental health and empowerment of plus-size individuals.

Rising Demand

By 2027, plus-size men's apparel will make up over 30% of the market. Specifically, over 40% of adult men wear plus sizes in the US, indicating that demand significantly exceeds supply. The average American male's waist size has increased by over 2 inches since 2000.

As the plus-size male population continues to rise globally, brands not catering to this demographic are missing out on a large and lucrative market opportunity. The growing purchasing power of plus-size male consumers demonstrates the pressing need for more diverse sizing and style options.

Slowly Shifting Attitudes

The fashion industry and society have historically pressured men to achieve an idealized physique. Male models and celebrities were expected to be tall, muscular, and slim. Plus-size men have faced stigma and difficulties finding stylish, well-fitting clothes. However, attitudes are slowly beginning to shift.

People are pushing back against unrealistic body standards and calling for more diverse representations of masculinity. The body positivity and fat acceptance movements have helped promote the message that you can be fashionable, attractive, and confident at any size. Social media has enabled plus-size men to find supportive communities where they share style tips and advocate for greater inclusivity.

High-profile figures like singer and actor Lizzo have spoken out about double standards that applaud curvy women while shaming plus-size men. More brands are realizing that plus-size male customers represent an underserved market. While progress is still being made, the conversation is moving in the right direction. Men of all sizes claim their right to feel good about themselves and dress in ways that reflect their tastes and creativity. With time, diversity will become the norm in male fashion.

Health Benefits of Stylish Plus-Size Men's Fashion

Providing fashionable clothing options in bigger sizes can help encourage plus-size men to live more active, healthy lifestyles. When plus-size men are limited to basics and shapeless clothing, they may feel self-conscious and demotivated to exercise or participate in sports. Without stylish workout clothes that fit well, avoiding physical activity is easy.

At Biggmans, we offer trendy, well-fitting activewear and athleisurewear, which helps eliminate one of the barriers to working out for plus-size men. Having clothes you feel confident and comfortable in makes it much easier to go to the gym, play sports with friends, or walk around the neighborhood. Knowing you'll look and feel good can motivate you to get moving.

Beyond motivation, having access to functional plus-size activewear makes exercise itself easier. Well-fitting moisture-wicking fabrics, stretch materials, and features like chafe-free seams allow for a full range of motion without discomfort. The availability of these types of specialty plus-size athletic apparel and gear helps make physical activity more accessible.

Increasing activity levels provides significant benefits like improved cardiovascular and metabolic health, better mobility and strength, lower stress levels, and increased endorphins. Plus, being more active makes plus-size men feel good about themselves and their abilities. Having stylish plus-size clothing options can instill the confidence to pursue better fitness.

Economic Benefits of Plus-Size Men's Fashion

The plus-size men's market is currently underserved. Many brands still need to offer extended sizing for men or have minimal selections. The growing plus-size male demographic represents an untapped revenue source. Brands that cater to this market have the chance to build loyal customer bases.

As society moves away from stigmatizing body types, the plus-size men's fashion segment will only continue to grow. Forward-thinking brands have an opportunity to reshape the market while meeting the needs of an underserved population.

Brand Spotlight

Biggmans is one of the most well-known brands offering stylish and high-quality clothing exclusively in big and tall sizes. Founded in 2019, Biggmans carries sizes up to 9XL in tops and jeans up to a 65-inch waist. They offer the latest fashion in business casual, hoodies, and everyday wear.

Biggmans uses high-quality fabrics and contemporary fits to help plus-size men look and feel their best. Our expansive selection ensures men can find diverse options for any occasion.

Biggmans Cares

The plus-size men's fashion market presents a significant growth opportunity for brands. Here is how we show care and commitment to our customers:

• We listen to our customers. We conduct surveys and focus groups to understand pain points and preferences. Big men have long felt ignored by the fashion industry. We're ready to meet their needs.  
• Biggmans offers an extended size range, ideally up to 9XL. We don't just take straight sizes and scale them up. We recognize that plus-size bodies have different proportions—design clothes specifically for larger frames.
• Fit is crucial. We provide size charts and fit guidance.
• We use high-quality, durable fabrics with good stretch and recovery. Sidestep see-through materials. Biggmans understand chafing issues around inner thighs and choose appropriate materials.
• Big men are the focus of our marketing and advertising. We feature diverse models and show them looking stylish. Tasteful, body-positive images go a long way toward building brand affinity.
• Biggmans focuses on performance and technical features like sweat-wicking, flexible waistbands, and reinforced seams. We are adapted to the athletic needs of the big & tall community.
• we cater to different styles and tastes. We go beyond just basics. We offer intelligent casual, business casual, formalwear, and outdoor wear – everything on offer for straight sizes.
• We price fairly and competitively.

The plus-size men's market represents an underserved demographic ready for brands who understand their needs. We are running with this opportunity to build lifelong customers by making them feel valued.

Conclusion

The limited availability of stylish and well-fitting clothing for plus-size men has far-reaching consequences, from damaging self-esteem to increased health risks. However, the demand for plus-size men's fashion is growing as attitudes slowly shift. Major brands still have a long way to go in providing inclusive sizing and styles. But a few innovative startups are proving there's a profitable market and an eager audience.

Offering flattering and fashionable plus-size options allows all men to feel confident and comfortable in their skin. It can motivate healthier lifestyles and provide economic opportunities. The benefits are multifaceted. Brands that expand sizes and adjust designs will satisfy an underserved demographic. More importantly, they'll help men of all shapes and sizes feel accepted and empowered. As plus-size men's fashion receives the spotlight it deserves, we can create a more inclusive world.